We partnered with HEINEKEN to amplify its global employer brand campaign and to promote the value of employer branding.
We created a bespoke Q&A article featuring an exclusive interview with HEINEKEN and their creative studio, Cloudfactory, about their Go Places employer brand campaign and the interactive film they created to wow future employees.
Live web chat
We also conducted a live web chat interview on the Campaign Jobs’ LinkedIn group, unravelling the secrets of HEINEKEN’s employer branding success and inviting questions from employers and jobseekers to interact directly with HEINEKEN and Cloudfactory offering insider tips for running a successful recruitment campaign and insights into what it’s like to work for HEINEKEN. We then produced an article featuring highlights from the web chat.
Social media and bespoke email marketing were used to promote the articles and web chat.